Conclusion

I am doing this Business Research about Baskin Robbins outlet at Festival Mall in Setapak, Kuala Lumpur. Based on my observation, I can find out that mostly malay would consume it and female consumers are more than male consumers. This is because mostly chinese girls would rather spend their money on having dessert to lighten up their mood. There are still having people who like to have dessert after having their meal. It feels nice.